In October, the total retail sales of social consumer goods reached 4,045.4 billion yuan, a year-on-year increase of 4.9 percent; the growth rate was 9.4 percent higher than that in October 2019, and the average growth rate in the two years was 4.6 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,705.7 billion yuan, an increase of 6.7 percent. Excluding price factors, the total retail sales of social consumer goods in October actually increased by 1.9 percent year-on-year. On a month-on-month basis, the total retail sales of social consumer goods increased by 0.43 percent in October.
From January to October, the total retail sales of social consumer goods reached 35,851.1 billion yuan, a year-on-year increase of 14.9 percent, an increase of 8.1 percent over January to October 2019. Among them, the retail sales of consumer goods other than automobiles reached 32,312.8 billion yuan, a year-on-year increase of 15.1 percent.
According to the location of business units, in October, the retail sales of urban consumer goods reached 3,509 billion yuan, a year-on-year increase of 4.8 percent; the retail sales of rural consumer goods reached 536.4 billion yuan, an increase of 5.6 percent. From January to October, the retail sales of urban consumer goods reached 31,097.8 billion yuan, a year-on-year increase of 15.0 percent; the retail sales of rural consumer goods reached 4,753.3 billion yuan, an increase of 14.4 percent.
By consumption type, in October, the retail sales of goods reached 3,599.4 billion yuan, an increase of 5.2 percent year-on-year; catering revenue was 446 billion yuan, an increase of 2.0 percent. From January to October, the retail sales of commodities reached 32,130 billion yuan, a year-on-year increase of 13.8 percent; catering revenue was 3,721.1 billion yuan, an increase of 25.7 percent.
From January to October, the national online retail sales reached 10,376.5 billion yuan, a year-on-year increase of 17.4 percent. Among them, the online retail sales of physical goods reached 8,497.9 billion yuan, an increase of 14.6 percent, accounting for 23.7 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 19.0, 14.1 and 14.3 percent respectively.